10.00 Six types of customer

Using the work of Jones and Sasser I briefly summarise how understanding each of the six types of customer can really focus and guide customer service and marketing efforts.

Six types of customer: Apostle  Loyalist  Mercenary  Defector    Hostage  Terrorist.

If we fail to see the significance of each, and do not see their potential impact on any business, it is a wasted opportunity or lost chance to repair damage.

 

A lot more on this and many other free downloads at my website: www.andrewgibbons.co.uk